When sales were down for the business, I asked my sister for a couple of ideas.
She works for a huge advertising company and she was happy to help with any problem.
She told me to advertise online using keywords and pay per click advertising. I didn’t know the first thing about these advertising platforms, so I searched online for someone to help me navigate my way around. A few people weren’t interested in helping me with online advertising, simply because they were unfamiliar with my business. I run a heating company that offers AC services as well. The heating company specializes in services like radiant heated flooring and boiler repair. I found one college student that needed credit and he was willing to help me for free. I thought it wouldn’t hurt, since I wasn’t going to spend any money out of pocket. This kid was a genius and a wonderful surprise. Jack built a small website for my heating company with access to contact me directly. He also believed that advertising AC services was the best way to access more sales. I wasn’t advertising AC repair services at all, so I agreed to make a few changes. Over the last month, AC service appointments have tripled and a fifth of those customers ended up replacing their system. Our sales on AC services have never been so high and I owe it all to Jack. The kid knew how to help and he didn’t charge me a single dollar. Of course, I hired the kid full time and now I pay him a monthly salary for his expertise.